![]() ![]() In March 2017, Snap entered the public market at $27 a share, and right off the bat, shares entered a downward spiral. Since Snap’s IPO in 2017, the company has faced a mountain of challenges from competitors, including the rollout of Instagram Stories and ad monetization. Snapchat has Gen Z to thank when it comes to keeping the company afloat. teen market over rivals Instagram and TikTok – at least for now. Despite a small dip, the company still holds its dominance in the U.S. This is slightly lower than last year when 41% of teens picked Snapchat as their favorite. % Who Chose the Platform as Their Favorite When asked to pick their favorite social media platform in a recent survey, more than a third chose Snapchat: Social Media Platform ![]() ![]() The teens have spoken, and they’ve chosen Snapchat as their favorite social media platform. Snapchat: The Most Popular Social Media Among U.S. ![]()
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